Managerial Economics

Name: Managerial Economics
Price: 13.64 USD
Availability: InStock
ISBN: 9780139762833

ISBN-10: 0139762833

ISBN-13: 9780139762833

Edition: 4th 1999

Authors: H. Craig Peterson, W. Cris Lewis

List price: $86.67

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $13.64

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

The fourth edition of Peterson and Lewis' managerial economics text places an increased emphasis on applications, with more case studies, questions and a revised version of the TOOLS software package.

Book details

List price: $86.67
Edition: 4th
Copyright year: 1999
Publisher: Prentice Hall PTR
Publication date: 9/24/1998
Binding: Hardcover
Pages: 704
Size: 7.75" wide x 9.50" long x 1.00" tall
Weight: 2.684
Language: English




GETTING STARTED



Introduction to Managerial Economics



Basic Training


Integrating Case Study I: Olsen's Pre-Owned CD Players



DEMAND



Demand Theory and Analysis



Regression Techniques and Demand Estimation



Business and Economic Forecasting


Integrating Case Study II: Southern Turkey



PRODUCTION AND COSTS



Production Theory and Analysis



Cost Theory and Analysis



Linear Programming


Integrating Case Study III: Bond Construction Company



MARKET STRUCTURE



Perfect Competition and Monopoly



Monopolistic Competition, Oligopoly, and Barriers to Entry



Game Theory and Strategic Behavior






PRICING DECISIONS



Pricing of Goods and Services



Pricing and Employment of Inputs


Integrating Case Study V: Northern Lumber Products, Inc



RISK AND CAPITAL BUDGETING



Risk and Decision Making



Capital Budgeting


Integrating Case Study VI: Bentley Enterprises, Inc



TECHNOLOGICAL CHANGE AND LOCATION THEORY



Technological Change in a Global Economy



Locating the Firm in the Global Economy


Integrating Case Study VII: GMG Entertainment, Inc



BUSINESS DECISIONS AND GOVERNMENT



Taxes and Decision Making



Antitrust and Regulation


Integrating Case Study VIII: Autovideo (Un) Ltd