Writing for the Mass Media

Name: Writing for the Mass Media
Availability: OutOfStock
ISBN: 9780139720352

ISBN-10: 0139720359

ISBN-13: 9780139720352

Edition: 1985

Authors: James Glen Stovall

List price: $29.33

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Description:

Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.

Book details

List price: $29.33
Copyright year: 1985
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 240
Language: English

Preface	p. vii
Sit down & write	p. 1
What is good writing?	p. 2
Getting ready to write	p. 2
Techniques for good writing	p. 6
Writing for the mass media	p. 9
Becoming a professional	p. 9
Text and images	p. 11
And finally ...	p. 13
Points for consideration and discussion	p. 13
Further reading	p. 14
Exercises	p. 15
Basic tools of writing	p. 17
Grammar	p. 25
Punctuation	p. 26
Spelling	p. 29
Computer aids	p. 32
Words, words, words	p. 34
Writing with clarity	p. 35
Points for consideration and discussion	p. 36
Further reading	p. 36
Exercises	p. 37
Style and the stylebook	p. 61
Accuracy	p. 61
Clarity	p. 62
Brevity	p. 66
Journalistic conventions	p. 67
Journalistic style	p. 71
Stylebooks	p. 73
The Associated Press Stylebook	p. 74
Language sensitivity	p. 77
Conclusion	p. 78
Points for consideration and discussion	p. 78
Further reading	p. 79
Exercises	p. 81
Writing in the media environment	p. 111
News culture	p. 112
News values	p. 113
Gathering the news: Five Ws and One H	p. 115
Personal sources	p. 116
Interviewing	p. 117
Observation	p. 123
Stored sources of information	p. 124
The importance of accuracy	p. 127
Deadlines	p. 128
Ethical considerations	p. 131
Writing by example	p. 132
Points for consideration and discussion	p. 133
Further reading	p. 133
Exercises	p. 135
Writing for print	p. 151
Characteristics of news stories	p. 151
The inverted pyramid	p. 157
The lead paragraph	p. 160
Developing the story	p. 163
Using quotations	p. 171
Other story structures	p. 173
Editing and rewriting	p. 176
Feature styles	p. 178
Parts of a feature story	p. 182
Thinking graphically	p. 183
Information for graphics	p. 184
Forms of graphic presentation	p. 185
Challenge of writing	p. 188
Points for discussion	p. 189
Further reading	p. 189
Exercises	p. 193
Writing for the Web	p. 225
The audience	p. 228
Creating content	p. 231
Concision	p. 232
Thinking laterally	p. 239
E-mail	p. 242
Wanted for the Web: writers and editors	p. 243
Points for consideration and discussion	p. 243
Exercises	p. 245
Writing for broadcast	p. 253
Selection of news	p. 254
Characteristics of writing	p. 255
Story structure	p. 258
Broadcast writing style	p. 260
Broadcast copy preparation	p. 264
Putting together a newscast	p. 265
Conclusion	p. 268
Points for consideration and discussion	p. 268
Further reading	p. 269
Exercises	p. 270
Writing advertising copy	p. 287
A love-hate relationship	p. 288
The field of advertising	p. 289
Beginning the process: needs and appeals	p. 291
The audience	p. 293
The product	p. 296
The advertising situation	p. 299
Copy platforms	p. 300
Writing the ad	p. 302
Elements of a print ad	p. 305
Writing advertising for broadcast	p. 308
Other media	p. 318
Conclusion	p. 319
Points for consideration and discussion	p. 319
Further reading	p. 320
Exercises	p. 321
Writing for public relations	p. 337
The work of the PR practitioner	p. 338
Characteristics of the PR practitioner	p. 340
Writing news releases	p. 343
Letters	p. 348
Company publications	p. 353
Oral presentations	p. 359
Conclusion	p. 364
Points for consideration	p. 364
Further reading	p. 365
Exercises	p. 366
Writers & the law	p. 377
The First Amendment	p. 377
Defamation	p. 379
The plaintiff's case	p. 381
Affirmative defenses	p. 382
Privacy	p. 385
Copyright	p. 387
Trademark	p. 390
Advertising	p. 391
Broadcast regulation	p. 393
Conclusion	p. 394
Further reading	p. 394
Copy-editing symbols	p. 395
Grammar and diagnostic exams	p. 397
Problem words and phrases	p. 409
Advertising copy sheets	p. 417
Index	p. 429
Table of Contents provided by Syndetics. All Rights Reserved.