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Framework for Marketing Management Integrated PharmaSim Simulation Experience and Interpretive Simulations Access Code Card Group B Package

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ISBN-10: 0138151695

ISBN-13: 9780138151690

Edition: 4th 2009

Authors: Philip Kotler, Kevin Keller, Interpretive Simulations, Interpretive Simulations

List price: $193.53
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Description:

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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Book details

List price: $193.53
Edition: 4th
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 9/22/2008
Binding: Mixed Media
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.342
Language: English

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…