Practical Guide to Sales and Marketing Management

Name: Practical Guide to Sales and Marketing Management
Price: 9.89 USD
Availability: InStock
ISBN: 9780137758678

ISBN-10: 0137758677

ISBN-13: 9780137758678

Edition: 1998

Authors: Gene Garofalo

List price: $59.95

30 day, 100% satisfaction guarantee!

Marketplace

2 new & used from $9.89

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

This book gives anyone with sales and marketing responsibilities a thorough understanding of how these departments operate, and how they can better achieve their sales goals.

Book details

List price: $59.95
Copyright year: 1998
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 448
Size: 7.50" wide x 9.75" long x 1.25" tall
Weight: 2.134
Language: English



Preface


Introduction: Allies and Adversaries: The Differences Between Sales and Marketing



What the Director of Marketing Does



The Role of Advertising



Promotion and Public Relations



Product Development



Price and Profit



Direct Marketing



Marketing and the Competition



Fingers in the Wind: Market Research



Market Share Strategies



The Sales Process Explained



What Goes On in the Sales Department



What Goes On in Outside Sales



What Goes On in Inside Sales



Compensation Plans Explained



Sales Meetings, Training, and Trade Shows



The Care and Feeding of Customers



Selling to Major Accounts and Government Agencies



How to Sell


Bonus Section: Start-Up Sales and Marketing: A Primer for Entrepreneurs


Index