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Contemporary Visual Merchandising

ISBN-10: 0137417942

ISBN-13: 9780137417940

Edition: 2nd 1999

Authors: Jay Diamond, Ellen Diamond

List price: $47.00
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Book details

List price: $47.00
Edition: 2nd
Copyright year: 1999
Publisher: Prentice Hall PTR
Publication date: 6/23/1998
Binding: Paperback
Pages: 248
Size: 8.00" wide x 11.25" long x 0.50" tall
Weight: 1.188
Language: English

Jay Diamondis Professor Emeritus at Nassau Community College.

The Visual Merchandising Concept in a Contemporary Environment
Planning and Developing Visual Presentations
Facilities Design: Exteriors, Window Structures, Interiors, and Fixturing
Mannequins and Other Human Forms
Materials, Props, and Tools of the Trade
Principles of Design
Color: Fundamental Concepts and Applications
Lighting: Dramatizing the Selling Floor and Display Areas
Themes and Settings for Windows and Interiors
Signage and Graphics
Point of Purchase Display
Execution of a Visual Presentation
Index