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Consumer Behavior

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ISBN-10: 0137371152

ISBN-13: 9780137371150

Edition: 5th 1998

Authors: John C. Mowen, Michael Minor

List price: $110.00
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Description:

This text covers theory and practice of advertising and promotion. Its writing style is well-suited for an undergraduate audience, and is written for advertising and promotion/marketing communication classes.
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Book details

List price: $110.00
Edition: 5th
Copyright year: 1998
Publisher: Prentice Hall PTR
Publication date: 7/24/1997
Binding: Hardcover
Pages: 696
Size: 8.50" wide x 10.50" long x 1.25" tall
Weight: 3.146
Language: English

Michael S. Minor is professor of marketing and international business at the University of Texas, Pan American. He was educated at the University of North Carolina, American University, and Cornell and holds a PhD from Vanderbilt University. His research focuses on comparative consumer behavior, international marketing strategy, political risk, and the consumption of high-technology experiential products. He has published in the Journal of International Business Studies, the Journal of Consumer Marketing, International Studies of Management and Organization, the Journal of Services Marketing, International Business Review, Journal of Interactive Advertising, and elsewhere. He has written…    

Introduction
An Introduction to Consumer Behavior
Consumer Behavior and the Marketing Manager
Individual Consumer Processes
Information Processing I: Involvement and Perception
Information Processing II: Memory and Cognitive Learning
Behavioral Learning
Consumer Motivation and Affect
Personality and Psychographics
Consumer Beliefs, Attitudes, and Behaviors
Attitude, Belief, and Behavior Change
Persuasive Communications
Consumer Decision Processes I: Problem Recognition and Search
Consumer Decision Processes II: Evaluation and Choice
Postacquisition Processes, Consumer Satisfaction, and Brand Loyalty
The Consumer Environment
The Consumer Environment and the Impact of Situational Influences
Group Processes I: Group, Dyadic, and Diffusion Processes
Group Processes II: Household and Organizational Processes
Cultural Processes I: Culture and Popular Culture
Cultural Processes II: The Subcultural Environment and Demographics
International Issues in Consumer Behavior
The Dark Side of Consumer Behavior
Name Index
Subject Index