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Essentials of Entrepreneurship and Small Business Management

ISBN-10: 0137272987

ISBN-13: 9780137272983

Edition: 2nd 1998

Authors: Thomas W. Zimmerer, Norman M. Scarborough

List price: $71.00
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Description:

For courses in Small Business Management and Entrepreneurship. A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. A comprehensive supplements package provides students with exceptional interactive, hands-on experience.
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Book details

List price: $71.00
Edition: 2nd
Copyright year: 1998
Publisher: Prentice Hall PTR
Publication date: 7/23/1997
Binding: Paperback
Pages: 608
Size: 7.99" wide x 9.96" long x 0.83" tall
Weight: 2.332
Language: English

The Challenges Of Entrepreneurship
The Foundations of Entrepreneurship
Inside the Entrepreneurial Mind: From Ideas to Reality
Building The Business Plan: Beginning Considerations
Strategic Management and the Entrepreneur
Forms of Ownership and Franchising
Buying an Existing Business
Building The Business Plan: Marketing And Financial Considerations
Building a Powerful Marketing Plan
Advertising and Pricing for Profit
Managing Cash Flow
Creating a Successful Financial Plan
Crafting a Winning Business Plan
Putting The Business Plan To Work: Building A Competitive Edge
Sources of Funds: Debt and Equity
Choosing the Right Location and Layout
Global Aspects of Entrepreneurship: Why Go Global?
Leading the Growing Company and Planning for Management Succession
E-Commerce and the Entrepreneur
Index