Essentials of Entrepreneurship and Small Business Management
Edition: 2nd 1998
List price: $71.00
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Description: For courses in Small Business Management and Entrepreneurship. A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. A comprehensive supplements package provides students with exceptional interactive, hands-on experience.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $71.00
Copyright year: 1998
Publisher: Prentice Hall PTR
Publication date: 7/23/1997
Size: 7.99" wide x 9.96" long x 0.83" tall
|The Challenges Of Entrepreneurship|
|The Foundations of Entrepreneurship|
|Inside the Entrepreneurial Mind: From Ideas to Reality|
|Building The Business Plan: Beginning Considerations|
|Strategic Management and the Entrepreneur|
|Forms of Ownership and Franchising|
|Buying an Existing Business|
|Building The Business Plan: Marketing And Financial Considerations|
|Building a Powerful Marketing Plan|
|Advertising and Pricing for Profit|
|Managing Cash Flow|
|Creating a Successful Financial Plan|
|Crafting a Winning Business Plan|
|Putting The Business Plan To Work: Building A Competitive Edge|
|Sources of Funds: Debt and Equity|
|Choosing the Right Location and Layout|
|Global Aspects of Entrepreneurship: Why Go Global?|
|Leading the Growing Company and Planning for Management Succession|
|E-Commerce and the Entrepreneur|