Multisite Commerce Proven Principles for Overcoming the Business, Organizational, and Technical Challenges
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Description: Expert guidance on architecting, planning, and managing multiplewebsites - a challenge more and more enterprises face° A breakthrough methodology for reducing the cost and complexity of establishingmultiple e-commerce sites through the use of a single shared platform° Proven planning and organizational management techniques that ensure thesuccess of shared multi-site web commerce platforms° Covers all perspectives on multi-site deployment and operation: business,implementation, and technicalSummaryFor several business reasons, many companies are deploying multiple web sites,each with carefully targeted audiences and strategies. However, managingmultiple sites introduces costs and management headaches that conventionalweb architectures and methodologies don't address. Lev Mirlas - the architectwho pioneered the concept of a shared multi-site platform with IBMWebSphere Commerce - introduces best practices and methodologies forimplementing and managing multiple e-commerce sites more efficiently andcost-effectively than ever before.Mirlas begins by reviewing why multi-site commerce is so challenging toexecute. Next, he addresses multi-site commerce from three perspectives:business, implementation, and technical. Readers will learn how tosystematically solve the problem by implementing a hardware, software, anddata platform that can be shared effectively by multiple sites. Once a multi-siteinfrastructure is in place, Mirlas shows how it can be used to easily create andoperate new sites at will, at low incremental cost.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $50.95
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 11/6/2009
Size: 7.00" wide x 9.00" long x 1.00" tall
|About the Author|
|Business Perspective-Opportunities and Challenges of Multisite Commerce|
|Multisite Commerce Scenarios|
|The Need for a Shared Platform|
|Administration of Country Sites on a Shared Platform|
|Sharing and Caring|
|When Sharing Works|
|The Path to a Shared Platform|
|Cost Structure of Multiple Sites|
|Fundamental Requirements for a Multisite Platform|
|Implementer's Considerations for Efficient Multisite Commerce|
|The Project Team|
|Planning for Success|
|Dealing with the Unexpected|
|Technical Considerations for Efficient Multisite Commerce|
|Sharing Hardware and Software|
|Data Sharing Business Logic|
|Data Sharing Architecture Patterns|