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Tourism The Business of Travel

ISBN-10: 0137147295

ISBN-13: 9780137147298

Edition: 4th 2010

Authors: Roy A. Cook, Laura J. Yale, Joseph J. Marqua

List price: $153.20
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Book details

List price: $153.20
Edition: 4th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 2/11/2009
Binding: Paperback
Pages: 432
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 1.980
Language: English

The Traveling Public and Tourism Promoters
Introducing the World's Largest Industry, Tourism
Marketing to the Traveling Public
Delivering Quality Tourism Services
Bringing Travelers and Tourism Service Suppliers Together
Capturing Technologies' Competitive Advantages
Readings
Integrative Cases
Tourism Service Suppliers
Transportation
Accommodations
Food and Beverage
Attractions and Entertainment
Destinations
Readings
Integrative Cases
The Service and Hospitality Environment
Economic and Political Impacts of Tourism
Environmental and Social/Cultural Impacts of Tourism
Sustaining Tourism's Benefits
Exploring the Future of Tourism
Readings
Integrative Cases
Geography: Your Window to the World
Tourism Research
Choosing a Career and Finding a Job