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Principles of Marketing

ISBN-10: 013714668X

ISBN-13: 9780137146680

Edition: 4th 1991

Authors: Jay Diamond, Gerald Pintel

List price: $55.60
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Description:

An introduction to marketing, this book provides coverage of the fundamentals and offers insights into recent developments. It looks at the characteristics of the target market, examines the development of the marketing mix and discusses ways to get the product to the market.
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Book details

List price: $55.60
Edition: 4th
Copyright year: 1991
Publisher: Prentice Hall PTR
Publication date: 10/28/1997
Binding: Hardcover
Pages: 496
Size: 7.50" wide x 9.75" long x 1.00" tall
Weight: 2.046
Language: English

Jay Diamondis Professor Emeritus at Nassau Community College.