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Salesforce. com Secrets of Success Best Practices for Growth and Profitability

ISBN-10: 0137140762

ISBN-13: 9780137140763

Edition: 2009

Authors: David Taber

List price: $49.99
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Book details

List price: $49.99
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 5/5/2009
Binding: Paperback
Pages: 504
Size: 6.75" wide x 9.25" long x 1.25" tall
Weight: 2.024
Language: English

David Taber is an internationally recognized marketing and management consultant in the IT industry, with more than twenty-five years' experience, including eight years at vice president or above.Taber's company, SalesLogistix, is a certified implementer of Salesforce.com solutions, with clients in the United States, Canada, Israel, and India. SalesLogistix created two widely used applications in Salesforce's App Exchange. He has personally worked on dozens of Salesforce.com implementations, from early stage start-ups to larger companies such as Sun Microsystems and Symantec. His experience as a marketing VPndash;working with the sales organization, engineering, customer, support, finance, and corporate managementndash;gives him unique insight into the habits and needs of the executive suite. Additionally, his background in IT makes it easy for him to work at both business and technical levels.As an accomplished writer and speaker, Taber has created and delivered presentations to audiences in many countries and coaches CEOs on venture capital pitches. He has been a guest lecturer in marketing at the University of California and Carnegie Mellon University, and he taught the product marketing class at the University of California Berkeley extension.

Planning and Executing the Implementation
Planning Ahead
Reports and Data
Getting your Data Ready
Implementation Strategy
People, Products, and Processes
People and Organizational Readiness
Working the Politics
Products You Will Need
Improving Business Processes
Optimization
Best Practices in Sales
Best Practices in Marketing
Best Practices in Customer Service
Best Practices in Finance and Legal
Best Practices for the IT team
Templates
Tricks of the trade
Resources