Doing Both Capturing Today's Profit and Driving Tomorrow's Growth

ISBN-10: 0137083645

ISBN-13: 9780137083640

Edition: 2010 (Revised)

Authors: Inder Sidhu

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Over the past seven years, Cisco has doubled its revenue, tripled its profits and quadrupled its earnings per share. Cisco now enjoys a $10 billion annual cash flow, and has more than $35 billion cash on hand, global recession notwithstanding. The company's brand is estimated to be worth $22 million (the 14th most valuable in the world). By all standards this is an enviable business position. How did the company accomplish this?Whenever Cisco faces decisions about whether to do one thing or another, it chooses to do both. For example: Sustaining and Disruptive Innovation Existing and New Business Models Discipline and Flexibility Established and Emerging Countries Success and Significance Instead of choosing one thing to the exclusion of the other, Cisco's leadership opts to do both, simultaneously. By incorporating the principle of "doing both" throughout its operations, Cisco is systematically removing the things that limit its growth and transforming itself in the process. Rather than an academic survey of business theory and research,Doing Bothis an insider's look into a company that is truly built to last.Filled with detail on how to "do both", the book will serve for readers as a blueprint on how to start "doing both" in your company.
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Book details

List price: $24.99
Copyright year: 2010
Publisher: FT Press
Publication date: 5/27/2010
Binding: Hardcover
Pages: 224
Size: 6.50" wide x 9.75" long x 0.75" tall
Weight: 0.946
Language: English

Author's Note to the Reader
Doing Both
New & Improved and The Next Big Thing: Sustaining and Disruptive Innovation
Current Accounts and Future Conquests: Existing and New Business Models
Tuning and Transforming: Optimization and Reinvention
Satisfied Customers and Gratified Partners: Direct Touch and Leveraged Influence
The Beaten Path and The Road Less Traveled: Established and Emerging Countries
Doing Things Right and Doing What Matters: Excellence and Relevance
Michael Phelps and the Redeem Team: Superstar Performers and Winning Teams
West Point and Woodstock: Authoritative Leadership and Democratic Decision Making
The Journey Begins
About the Author
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