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Marketing in the Moment The Practical Guide to Using Web 3. 0 Marketing to Reach Your Customers First

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ISBN-10: 013708109X

ISBN-13: 9780137081097

Edition: 2010 (Revised)

Authors: Michael Tasner

List price: $24.99
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Book details

List price: $24.99
Copyright year: 2010
Publisher: FT Press
Publication date: 6/10/2010
Binding: Hardcover
Pages: 256
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.880
Language: English

Michael Tasneris an avid entrepreneur, author, speaker, investor, and charity proponent who specializes in helping people achieve their dreams in life andnbsp; goals in business. He founded Taz Solutions, Inc, in 2000, and has built it to a leading web marketing firm with more than 80 employees involved in in all areas of online/Internet strategy, marketing and design. He is author of several books, a certified Guerilla Marketing Coach, and key advisor to several Internet businesses. He has consulted on online marketing with nine Fortunereg; 1000 companies.

Introduction
Recognize Any of These?
What Does This Mean to You?
Move Out of the Way, or Jump on the Bullet Train
Why Should You Listen to Me?
How to Use This Book
FAQs
Do All the Tactics Apply to My Business?
Is Web 3.0 Marketing Expensive to Do?
Who Does This Book Apply To?
Are There Other Tools in This Book Besides Online Marketing?
The Mindset Shift: From Web 2.0 to Web 3.0
What Is Web 2.0?
The Limitations of Web 2.0
Oversaturation
Misconceptions
Time
Modes of Interaction
Openness
What Is Web 3.0 Marketing?
The Five Key Components of Web 3.0 Marketing
Are You Ready for Web 3.0 Marketing?
How Web 3.0 Marketing Will Affect Your Business, Your Company, and Your Life
Increasing Mobility and Reliance on Mobile Devices
Resistance to Sharing Information with Everyone
A Reduction in the Need to Be "Belly-to-Belly"
Everything Is Continuing to Go to the Web
Conducting a 360-Degree Review of Your Web Platform and Marketing Efforts
Investing in New and Additional Technology
The Top Five Things You Need to Do to Master and Prepare for the Web 3.0 Wave
Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place
The Content-Delivery Change Taking Place
From Blogging to Microblogging
Blogging: What Is a Blog?
The Two Key Types of Blogs
Why Should You Be Blogging?
How to Fully Utilize the Power of Your Blog
The Shift from Blogging to Microblogging
Twitter and How It's Changing the World
What Is Twitter?
Who Should Be Using Twitter?
How to Get a Massive Number of Twitter Followers
Advanced Twitter-Building Tactics and Other Twitter Tools
@Tweets
Direct Messages
Retweeting
Tweet Deck
Social Oomph
Search.twitter.com
Twitturly
Multiple Twitter Accounts
Twitter Maintenance
Mobile Marketing: Tapping into Billions of Cellphone Users
What Is Mobile Marketing?
Mobile Marketing with SMS
Mobile Marketing with MMS
In-Game Mobile Marketing
Mobile Web Marketing
Mobile Marketing Guidelines
A World Run on BlackBerrys, iPhones, and Mobile Devices
BlackBerrys
iPhones
How to Implement Mobile Marketing
SMS
MMS
Mobile Ads
Voice Broadcasts
Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe
The Basics of Virtual Reality World Communities
www.SecondLife.com
www.ActiveWorlds.com
Entropia Universe
www.There.com
www.Kaneva.com
www.Worlds.com
Moove
www.IMVU.com
Other Worlds
How to Leverage the Trend
Virtual Trade Shows and Events
Comparison Between Live and Virtual Trade Shows
Advantages of Virtual Trade Shows
Disadvantages of Virtual Trade Shows
Virtual-Reality-World Banner Ads
Video Marketing: Taking Video to the Next Level
The Video Craze
Shifting from YouTube to Ustream and Beyond
Two Options for Viewing Video
Internet TV
Starting Your Own Internet TV Channel
The Flip Video Craze
Web Applications: How to Effectively Use Apps in Your Marketing
What Are Web Apps?
Apps for Personal and General Business Use
Using Apps in Web 3.0 Marketing
Twitter Apps
Mobile Apps
Facebook Apps
Virtual-Reality-World Apps
Live Streaming Video Apps
How to Create Your Own App
Lead Generation and Profit Apps
Open-Source Code: How to Find and Use Others' Hard Work for Maximum Impact
What Is Open-Source Code?
Using Open-Source Code
Collaboration: Connecting and Sharing Data at Lightning-Speed Paces
Google Apps
How You Can Leverage Collaboration Tools
Chatting
Sharing Docs, Audios, Videos, and Files
Project Management
Analytics
Shopping Cart
E-Mail Marketing
Customer Relationship Management
Teleconferences and Webinars
On-Demand/Software as a Service
Web 3.0 Companies
Company: Amazon
Why It's a Web 3.0 Company
Company: Zappos
Why It's a Web 3.0 Company
Company: Salesforce.com
Why It's a Web 3.0 Company
Company: Cisco
Why It's a Web 3.0 Company
Your Action Plan: Putting It All Together and Taking Action
Your Action Plan for the Next Three to Six Months and Beyond
The Areas You Should Start with Immediately
Final Thoughts on the Evolution of the Web
Conclusion: The Art of Giving Back
Some of My Favorite Charities
St. Jude Children's Research Hospital
Make-a-Wish Foundation
Women & Children's Hospital
How to Start Giving Back
Index