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Emerging Business Online Global Markets and the Power of B2B Internet Marketing

ISBN-10: 0137064411

ISBN-13: 9780137064410

Edition: 2011

Authors: Lara Fawzy, Lucas Dworski

List price: $49.99
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Book details

List price: $49.99
Copyright year: 2011
Publisher: FT Press
Publication date: 10/4/2010
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.144
Language: English

Lara Fawzy(Cairo, Egypt) is currently Marketing Operations Manager for the Middle East and Africa at Cisco, and director and founder of her firm, ebocube. She has served as Campaigns Manager for O2 Telefonica at O2 UK, and as Campaign Specialist, MEA region, for Cisco. Currently the marketing director for ebocube. Lucas Dworski(Warsaw, Poland) has an impressive 10 year track record as a marketer gained in international marketing positions for large corporate such as Cisco and Ca, as well as many small companies . Lucas has lived and worked in Germany, UK, The Netherlands and Poland.

Introduction
Emerging Markets
Business Strategy
The ebocube and Business Models
Marketing by the Dashboard Light
Managing Customer Relationships Through the Buying Cycle
Campaign Optimization, "Glocalization," and the Power of Email
Winning with Webcasts, Websites, and More
Web Banners and Integrating Offline Channels into Your ebocube Strategy: "Offline Isn't Dead!"
Marketing Operations (mops)
References
Index