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Canadian Advertising in Action

ISBN-10: 0137060637

ISBN-13: 9780137060634

Edition: 9th 2012

Authors: Keith J. Tuckwell

List price: $146.20
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Description:

Praised for its clear writing style and solid Canadian examples, Advertising in Actionprovides a clear picture of the advertising industry.#xA0;Thoroughly updated to reflect the rapid pace of change in the digital media world, this new edition incorporates new and emerging social media, such as Facebook and Twitter, and its impact on advertising.
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Book details

List price: $146.20
Edition: 9th
Copyright year: 2012
Publisher: Pearson Education Canada
Publication date: 3/15/2011
Binding: Paperback
Pages: 528
Size: 8.25" wide x 11.00" long x 0.75" tall
Weight: 2.310
Language: English