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Persuasion The Art of Influencing People

ISBN-10: 0137005075

ISBN-13: 9780137005079

Edition: 2nd 2009

Authors: James Borg

List price: $21.99
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Description:

This practical, easy-to-read book teaches the golden rules and practical techniques you need to become powerfully persuasive - and win people over, every time! One step at a time, psychologist James Borg reveals how to: read body language and know what they aren't telling you...see how you really come across to others...get people more interested in what you're saying to them...choose the right words for any situation...listen better and negotiate more successfully... identify, understand, and deal with different personalities...influence decisions...improve your memory and use it as a persuasive tool! Borg shows how to leverage the power of paraphrasing...when to offer advice and when not to...how to use the telephone far more effectively...why the words you and why can be persuasion killers...how to discover when someone shares your goals even if they don't share your position...how to leverage the power of psycholinguistics to make words work for you...and much more! Packed with facts, hands-on exercises, and fast-track summaries, this book won't just teach you the skills of persuasion...it will make you more persuasive, in everything you do!
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Book details

List price: $21.99
Edition: 2nd
Copyright year: 2009
Publisher: FT Press
Publication date: 12/16/2008
Binding: Paperback
Pages: 248
Size: 5.25" wide x 8.25" long x 0.75" tall
Weight: 0.484
Language: English

Introduction
The Power of Persuasion: How Empathy and Sincerity Work Wonders for You
Being a Good Listener: Why Listening Is So Crucial
Attention, Please: Keeping Attention Where You Want It
Know Your Body Language: How to Read Nonverbal Signals from Others and Send Out the Right Ones
Memory Magic: The Impact of Good Recall and Simple Tips to Improve Your Memory
Make Words Work for Youndash;The Power of Psycholinguistics: Success Can Depend on Saying the Right Thing at the Right Time
Telephone Telepathy: Learn to Use the Telephone to Your Best Advantage and Read Situations Better
Negotiating for Mutual Benefit: Understand the Psychology Involved to Achieve the Best Possible Result
ldquo;Difficultrdquo; People (and Their Behavior): Who Are They?
The Personality Spectrum: How to Identify Successfully and Deal with Different ldquo;Typesrdquo;