Strategic Management Concepts

Name: Strategic Management Concepts
Availability: OutOfStock
ISBN: 9780136316237

ISBN-10: 0136316239

ISBN-13: 9780136316237

Edition: 4th 1998

Authors: John Parnell, Mark Kroll, Mark Kroll

List price: $46.00

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Created primarily for an undergraduate course in Strategic Management. Offering the same comprehensive, cutting-edge coverage found in the core text. Strategic Management: Concepts, Fourth Edition is ideal for instructors who prefer to use a separate casebook or their own cases. Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations.

Book details

List price: $46.00
Edition: 4th
Copyright year: 1998
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 352
Size: 8.00" wide x 10.00" long x 0.50" tall
Weight: 1.342
Language: English

John Parnell is Professor of Systematic Botany at Trinity College, Dublin.




The Concepts And Techniques Of Strategic Management



External Environmental Opportunities and Threats



The Internal Environment: The Firm's Resources, Organizational Mission, and Goals



Corporate-Level Strategies



Corporate Portfolio Management and Related Issues



Business Unit Strategies



Functional Strategies



Strategy Implementation: Organizational Structure



Strategy Implementation: Leadership, Power, and Organizational Culture



Strategic Control Process and Performance



Strategic Management and the World Marketplace



Strategic Management in Not-for-Profit Organizations