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Strategic Management Concepts

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ISBN-10: 0136120997

ISBN-13: 9780136120995

Edition: 13th 2011

Authors: Fred R. David

List price: $193.32
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Description:

Strategic Management: Conceptscaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues For management professionals, small business owners, and others involved in business.
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Book details

List price: $193.32
Edition: 13th
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 1/26/2010
Binding: Paperback
Pages: 384
Size: 8.50" wide x 11.00" long x 0.50" tall
Weight: 1.716
Language: English