Kleppner's Advertising Procedure

Name: Kleppner's Advertising Procedure
Price: 27.54 USD
Availability: InStock
ISBN: 9780136110828

ISBN-10: 0136110827

ISBN-13: 9780136110828

Edition: 18th 2011

Authors: Karen King, Ronald Lane, Tom Reichert

List price: $215.49

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Description:

Kleppnerrs"s Advertising Procedureintroduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. Background of Todayrs"s Advertising; Roles of Advertising; Brand Planning and the Advertising Spiral; Target Marketing; The Advertising Agency, Media Services, and Other Services; The Advertiserrs"s Marketing/Advertising Operation; Media Strategy; Using Television; Using Radio; Using Newspapers; Using Magazines; Out-of-Home Advertising; Digital and Direct-Response Advertising; Sales Promotion; Research in Advertising; Creating the Message; The Total Concept: Words and Visuals; Print Production;…

Book details

List price: $215.49
Edition: 18th
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 1/15/2010
Binding: Hardcover
Pages: 840
Size: 8.75" wide x 11.25" long x 1.50" tall
Weight: 4.796
Language: English