Services Marketing People, Technology, Strategy
Edition: 7th 2011
List price: $261.27
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Description: Services Marketingguides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Context; Positioning Services in Competitive Markets; Developing Service Products: Core and Supplementary Elements; Distributing Services through Physical and Electronic Channels; Setting Prices and Implementing Revenue Management; Promoting Services and Educating Customers; Designing and Managing Service Processes; Balancing Demand and Productive Capacity; Crafting the Service Environment; Managing People for Service Advantage; Managing Relationships and Building Loyalty; Complaint Handling and Service Recovery; Improving Service Quality and Productivity; Striving for Service Leadership MARKET: For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $261.27
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 1/19/2010
Size: 8.50" wide x 11.00" long x 1.25" tall