Marketing An Introduction
Edition: 10th 2011
List price: $206.95
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $206.95
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 1/1/2010
Size: 8.25" wide x 10.50" long x 1.00" tall
|Defining Marketing and the Marketing Process|
|Marketing: Creating and Capturing Customer Value|
|Company and Marketing Strategy: Partnering to Build Customer Relationships|
|Understanding the Marketplace and Consumers|
|Analyzing the Marketing Environment|
|Managing Marketing Information to Gain Customer Insights|
|Understanding Consumer and Business Buyer Behavior|
|Designing a Customer-Driven Marketing Strategy and Marketing Mix|
|Customer-Driven Marketing Strategy: Creating Value for Target Customers|
|Products, Services, and Brands: Building Customer Value|
|Developing New Products and Managing the Product Life Cycle|
|Pricing: Understanding and Capturing Customer Value|
|Marketing Channels: Delivering Customer Value|
|Retailing and Wholesaling|
|Communicating Customer Value: Advertising and Public Relations|
|Communicating Customer Value: Personal Selling and Sales Promotion|
|Direct and Online Marketing: Building Direct Customer Relationships|
|The Global Marketplace|
|Sustainable Marketing: Social Responsibility and Ethics|
|Marketing by the Numbers|