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Microeconomics Principles, Applications, and Tools

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ISBN-10: 0136094058

ISBN-13: 9780136094050

Edition: 6th 2010

Authors: Arthur O'Sullivan, Steven Sheffrin, Stephen Perez

List price: $195.20
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Description:

The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes). For financial professionals and analysts.
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Book details

List price: $195.20
Edition: 6th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 4/27/2009
Binding: Paperback
Pages: 480
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.2
Language: English

Arthur O'Sullivan is a professor of economics at Lewis and Clark College in Portland, Oregon. After receiving his B.S. in economics at the University of Oregon, he spent two years in the Peace Corps, working with city planners in the Philippines. He received his Ph.D. in economics from Princeton University in 1981 and has taught at the University of California, Davis, and Oregon State University, winning several teaching awards at both schools. He recently accepted an endowed professorship at Lewis and Clark College, where he teaches microeconomics and urban economics. He is the author of the best-selling textbook, Urban Economics, currently in its sixth edition. Professor O'Sullivan's…    

Arthur O'Sullivan is a professor of economics at Lewis and Clark College in Portland, Oregon. After receiving his B.S. in economics at the University of Oregon, he spent two years in the Peace Corps, working with city planners in the Philippines. He received his Ph.D. in economics from Princeton University in 1981 and has taught at the University of California, Davis, and Oregon State University, winning several teaching awards at both schools. He recently accepted an endowed professorship at Lewis and Clark College, where he teaches microeconomics and urban economics. He is the author of the best-selling textbook, Urban Economics, currently in its sixth edition. Professor O'Sullivan's…    

Arthur O'Sullivan is a professor of economics at Lewis and Clark College in Portland, Oregon. After receiving his B.S. in economics at the University of Oregon, he spent two years in the Peace Corps, working with city planners in the Philippines. He received his Ph.D. in economics from Princeton University in 1981 and has taught at the University of California, Davis, and Oregon State University, winning several teaching awards at both schools. He recently accepted an endowed professorship at Lewis and Clark College, where he teaches microeconomics and urban economics. He is the author of the best-selling textbook, Urban Economics, currently in its sixth edition. Professor O'Sullivan's…    

Introduction and Key Principles
Introduction: What is Economics? Appendix: Using Graphs & Percentages
Key Principles of Economics
Exchange and Markets
Demand, Supply, and Market Equilibrium
A Closer Look at Demand and Supply
Elasticity: A Measure of Responsiveness
Market Efficiency and Government Intervention
Consumer ChoiceUsing Utility Theory Appendix: Consumer Choice with Indifference Curves
Market Structures and Pricing
Production Technology and Cost
Perfect Competition: Short Run and Long Run
Monopoly and Price Discrimination
Market Entry and Monopolistic Competition
Oligopoly and Strategic Behavior
Controlling Market Power: Antitrust and Regulation
Externalities and Information
Imperfect Information: Adverse Selection and Moral Hazard
Goods and Public Choice
External Costs and Environmental Policy
The Labor Market and Income Distribution
The Labor Market, Income, and Poverty
Unions, Monopsony, and Imperfect Information
The International Economy
International Trade and Public Policy