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Marketing Plan Handbook

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ISBN-10: 0136089364

ISBN-13: 9780136089360

Edition: 4th 2011

Authors: Marian Burk Wood

List price: $43.99
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For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
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Book details

List price: $43.99
Edition: 4th
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 2/11/2010
Binding: Paperback
Pages: 224
Size: 7.25" wide x 9.00" long x 0.50" tall
Weight: 0.682
Language: English