Practice of Public Relations
Edition: 11th 2011
List price: $104.99
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Description: The Practice of Public Relations is an "in-your-face" book giving readers the knowledge and skills they need to know to be successful in todayrs"s world of public relations. Seitelrs"s use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics. Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career. A useful, up-to-date reference for Public Relations professionals.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $104.99
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 1/3/2010
Size: 7.75" wide x 10.00" long x 1.00" tall