Business Communication Essentials
Edition: 4th 2010
List price: $148.87
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Description: Business Communication Essentials, Fourth Edition, helps you prepare students for the demands theyrsquo;ll face on the job. Only Boveacute;e/Thill texts thoroughly address the new-media skills that employees are expected to have in todayrsquo;s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills. The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.] Building a Career with Your Communication Skills; Understanding Business Communication in Todayrsquo;s Workplace; Mastering Interpersonal Communication; Planning & Writing Business Messages; Crafting Messages for Electronic Media; Writing Routine and Positive Messages; Writing Negative Messages; Writing Persuasive Messages; Understanding and Planning Reports and Proposals; Composing and Completing Reports and Proposals; Developing Oral and Online Presentations; Building Careers and Writing Reacute;sumeacute;s; Applying and Interviewing for Employment MARKET: The business world changes constantly, and professionals must keep their skills up to date. New communications technologies are changing the way firms and customers do business, creating an interactive marketplace. Learn what Web 2.0 can do for you!
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $148.87
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 12/28/2008
Size: 8.25" wide x 10.50" long x 1.00" tall
|Prologue: Building a Career with Your Communication Skills|
|Business Communication Foundations|
|Understanding Business Communication in Todays Workplace|
|Mastering Interpersonal Communication|
|The Three-Step Writing Process|
|Planning Business Messages|
|Writing Business Messages|
|Completing Business Messages|
|Brief Business Messages|
|Crafting Messages for Electronic Media|
|Writing Routine and Positive Messages|
|Writing Negative Messages|
|Writing Persuasive Messages|
|Longer Business Messages|
|Understanding and Planning Reports and Proposals|
|Composing and Completing Reports and Proposals|
|Developing Oral and Online Presentations|
|Employment Messages and Job Interviews|
|Building Careers and Writing Rsums|
|Applying and Interviewing for Employment|
|Format and Layout of Business Documents|
|Documentation of Report Sources|
|Correction Symbols Video Guide Handbook of Grammar, Mechanics, and Usage|