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Marketing Public Relations

ISBN-10: 0136082998

ISBN-13: 9780136082996

Edition: 2010

Authors: Gaetan T. Giannini

List price: $150.40
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Description:

KEY BENEFIT:Marketing Public Relationsbreaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. KEY TOPICS: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring MARKET: For readers interested in learning the theory and then how to apply it, in order to ldquo;do Marketing Public Relationsrdquo; in the real world.
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Book details

List price: $150.40
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 7/17/2009
Binding: Paperback
Pages: 312
Size: 6.75" wide x 9.00" long x 0.50" tall
Weight: 0.990
Language: English