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Marketing Public Relations

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ISBN-10: 0136082998

ISBN-13: 9780136082996

Edition: 2010

Authors: Gaetan T. Giannini

List price: $153.32
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KEY BENEFIT:Marketing Public Relationsbreaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. KEY TOPICS: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and…    
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Book details

List price: $153.32
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 7/17/2009
Binding: Paperback
Pages: 312
Size: 7.00" wide x 9.10" long x 0.20" tall
Weight: 1.254
Language: English