Marketing Management

Name: Marketing Management
Price: 7.96 USD
Availability: InStock
ISBN: 9780136074892

ISBN-10: 0136074898

ISBN-13: 9780136074892

Edition: 4th 2011

Authors: Russ Winer, Ravi Dhar, Ravi Dhar

List price: $313.32

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For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University one of the world's leading scholars in behavioral decision-making as a new coauthor.

Book details

List price: $313.32
Edition: 4th
Copyright year: 2011
Publisher: Pearson Education
Publication date: 8/30/2010
Binding: Hardcover
Pages: 528
Size: 8.82" wide x 11.18" long x 0.91" tall
Weight: 3.080