Economics for Managers

ISBN-10: 013606552X

ISBN-13: 9780136065524

Edition: 2nd 2010

Authors: Paul Farnham, Paul G. Farnham

List price: $245.20
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Economics for Managerspresents the fundamental ideas of microeconomics and macroeconomics and then integrates them from amanagerial decision-making perspectivein a framework that can be used by any manager, executive or decision-maker. To be competitive in todayrsquo;s business environment, managers must understand how economic forces affect their business and what must be considered when making business decisions. This is the only book that provides a thorough and applied understanding of both micro- and macroeconomic concepts to the non-economics based reader. The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples. MARKET: For managers and executives with a basic foundation of micro- and macroeconomic concepts who would like to improve their core understanding of these principles in order to apply them from a managerial perspective.
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Book details

List price: $245.20
Edition: 2nd
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 4/2/2009
Binding: Hardcover
Pages: 552
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 2.992
Language: English

Microeconomic Analysis
Managers and Economics
Demand, Supply, and Equilibrium Prices
Demand Elasticities
Economic Model of Consumer Choice
Techniques for Understanding Consumer Demand and Behavior
Production and Cost Analysis in the Short Run
Production and Cost Analysis in the Long Run
Isoquant Analysis
Market Structure: Perfect Competition
Market Structure: Monopoly and Monopolistic Competition
Market Structure: Oligopoly
Data Sources for Firm and Industry Analysis (on Web site)
Pricing Strategies for the Firm
Macroeconomic Analysis
Measuring Macroeconomic Activity
Data Sources for Measuring Aggregate Economic Activity
Spending by Individuals, Firms, and Governments on Real Goods and Services
Numerical Example of Equilibrium and the Multiplier
Algebraic Derivation of the Aggregate Expenditure Function and the IS Curve
The Role of Money in the Macro Economy
Monetary Tools and the Market for Bank Reserves
Deriving the LM Curve
The Aggregate Model of the Macro Economy
Specific and General Equations for the Aggregate Macro Model
International and Balance of Payments Issues in the Macro Economy
Specific and General Equations for the Balance of Payments
Integration of the Frameworks 488
Combining Micro and Macro Analysis for Managerial Decision Making
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