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Business to Business Marketing

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ISBN-10: 0136058280

ISBN-13: 9780136058281

Edition: 2011

Authors: Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano

List price: $173.32
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For undergraduate courses in Business Marketing. A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Pfoertsch aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.
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Book details

List price: $173.32
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 7/20/2010
Binding: Paperback
Pages: 552
Size: 7.00" wide x 9.25" long x 0.75" tall
Weight: 1.826
Language: English