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Introduction | |
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Reading, Writing, Culture, and Texts: An Introduction to the Introduction | |
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Semiotics: The Study of Signs (and Texts) | |
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Systems of Reading: Making Sense of Cultural Texts | |
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The "Semiotic Situation" | |
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(or the "Moving Text") | |
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Texts, the World, You, and Your Papers | |
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Rhetoric: Writing's Soundtrack | |
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From Rhetoric to Writing | |
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Reading the World as a Text: Writing's Overture - | |
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Three Case Studies | |
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Case Study | |
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-Reading Public Space: Starbucks | |
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Case Study | |
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Reading Fonts: How Type Can Say a lot about Type | |
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Case Study | |
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-Can We Laugh?: Reading Art and Humor in Geico Commercials | |
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Reading This Text as a Text: Tips on Using this Book | |
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The World Is a Text: Writing | |
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The World Is a Text: Reading | |
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So, the World Is a Text: What Can You Do With It? | |
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The World Is a Text: Writing | |
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A Short Guide to The World Is a Text | |
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Writing | |
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How Do I Write a Text for College? Making the Transition from High School Writing | |
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From Semiotics to Lenses: Finding an Approach for your Essays | |
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Lenses, microscopes, and windows | |
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Language and elements of literary interpretation | |
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Context, historical and other | |
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Race, class, gender, sexual orientation, region, age-and more | |
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Landing on an Approach: An Entr�e to the Essay Itself | |
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How Do I Write About Popular Culture Texts? A Tour Through the Writing Process | |
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Understanding the Assignment | |
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Freewriting and Brainstorming | |
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Outlining | |
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Constructing a Good Thesis | |
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Building an Opening Paragraph: A Case Study | |
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Building Good Paragraphs | |
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Drafting the Whole Essay | |
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Editing and Revising, Editing and Revising, Editing and Revising | |
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Turning in the Finished Product | |
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Some Final Tips-A Recap | |
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How Do I Argue About Popular Culture Texts? A Guide for Building Good Arguments | |
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Knowing Your Arguments | |
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Making Claims | |
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Using Claims and Support to Make Arguments: Some Helpful Tips | |
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Synthesis: Pulling it all together | |
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Know Your Audience | |
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Use Common Sense | |
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How Do I Get Info on Songs? Researching Popular Culture Texts | |
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Researching Non-Traditional Texts: One Method | |
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Nuts and Bolts Research | |
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Guerilla Research | |
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How Do I Know What a Good Paper Looks Like? An Annotated Student Essay | |
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How Do I Cite This Car? Guidelines for Citing Popular Culture Texts | |
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Using Parenthetical References | |
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Building the Works Cited Page | |
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Plagiarism | |
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Works Cited Examples | |
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How Am I a Text? On Writing Personal Essays | |
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-The World Is A Text: Reading | |
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Reading and Writing about the World around You | |
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Reading and Writing about Your Campus | |
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Reading and Writing about The Road | |
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Reading and Writing about Fashion | |
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Reading and Writing about a Bicycle | |
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Reading and Writing about Video Games | |
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Reading and Writing about Social Networking Sites: Making Friends and Getting "Poked" | |
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Reading and Writing about Family Guy: The Semiotics of Stream of Consciousness | |
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Reading and Writing about a Laboratory | |
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Reading and Writing about YouTube: The You in YouTube | |
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Reading and Writing about Advertising: Two Case Studies | |
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Reading And Writing About Television | |
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"Life According To Tv" | |
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"Beyond Fear: Heroes vs. 24" | |
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Black Bart' | |
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Simpson: Appropriation And Revitalization In Commodity | |
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Culture | |
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"Not That There's Anything Wrong With That" | |
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Society's Need For A Queer | |
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Solution: The Media's Reinforcement Of Homophobia Through Traditional Gender Roles | |
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Student Essay: Dave Rinehart, Sex Sells: A Marxist Criticism of Sex and the City | |
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Student Assignment: Hillary West, Media Journal: The Rosie O:donnell Show | |
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The Reality Tv Suite | |
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"Reality Tv Bites-Or Does It: The New Soap Opera Or | |
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The End Of Civilization. A Point-Counterpoint" | |
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"Reality Tv: Remaking Television Culture" | |
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"Real Or Not, It Doesn't Matter" | |
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"Reality Television: American Myths And Racial Ideology" | |
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Reading and Writing about the Visual Arts | |
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The Is it Art? Suite | |
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"Is The Names Quilt Art?" | |
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"It Isn't Pretty But Is It Art?" | |
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"Graffiti: The Anatomy Of A Piece" | |
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Student Essay: Theresa George, "The Multifacted Nature Of Street Art" | |
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"Andy Warhol: The Most Controversial Artist Of The Century?" | |
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Student Essay: Anne Darby, "#27: Reading And Writing About Cindy Sherman And Gender" | |
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"Sequential Art" | |
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The Reading A Photograph Suite | |
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"One Photo, Two Lenses: Frank | |
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Rich And David Plotz On One Of The Most Controversial Photos of 9/11" | |
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"Award-Winning Photo Puts Subjects On Defensive" | |
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"Liar, Liar Pants On Fire" | |
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The Censorship Suite | |
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Life Size andIn Color/American Supreme Justice | |
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Piss Christ | |
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Mapplethorpe, Joe | |
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What Is The Proper Way To Display A Us Flag | |
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Avalos, Hock And Sisco, Welcome To America's Finest Tourist Plantation | |
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Kissing Doesn't Kill | |
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Serrano, Klanswoman | |
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Citybank Posters | |
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Camptown Ladies | |
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The Holy Virgin | |
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Our Lady | |
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Yo Mama's Last Supper | |
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The Boondocks Cartoon | |
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Reading And Writing about Race And Ethnicity | |
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"In Living Color: Race And American Culture" | |
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"Mother Tongue" | |
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"True Tales Of Amerikkkan History Part Ii: The True | |
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Thanksgiving" | |
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"Why Are All The Blacks Sitting Together In The Cafeteria?" | |
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"The Sports Taboo" | |
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"Qallunaat: Inuits Study White Folks In This New Academic Field" | |
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"Race Is A Four-Letter Word" | |
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Betty Shameih: Censoring Myself | |
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Student Essay: Amy Truong, "Gender Expectations and Familial Roles within Asian American Culture" | |
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The Native American Mascot Suite | |
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"Imagined Indians Social Identities And Activism." | |
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"You Know, We Are All Indian:" | |
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Exploring White Power And Privilege In Reaction To The Ncaa Native American Mascot Policy" | |
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"The Indian Wars" | |
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A Suite of Mascot Poems | |
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A Suite Of Cartoons | |
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"Dude, I'm Honoring You." | |
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"Way Cool Outfit" | |
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"Can You Imagine" | |
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Reading And Writing About Movies | |
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"Great Movies: The First 100 " | |
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"The New Hollywood Racelessness: Only The Fast, Furious, (And Multiracial) Will Survive" | |
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"Mock Feminism" | |
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"My Heroes Have Never Been Cowboys" | |
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"Deciphering I: Robot- Random Thoughts From An Evolving Film Critic" | |
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"Construction Of The Female Self: Feminist Reading And Writing About Of The Disney Heroine" | |
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Student Essay: Whitney Black, Star Wars And America | |
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The Sicko Suite | |
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"Need A Doctor, That's Too Bad" | |
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"Botched Operation" | |
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"Sicko And Healthcare Reform" | |
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"Nothing Funny About Sicko" | |
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Interchapter: Reading And Writing About Images | |
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America, Cowboys, The West, And Race | |
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The Images Of Gender | |
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The Semiotics Of Architecture | |
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Landscape, Earth, And Excavation | |
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Laundry | |
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Two Flags | |
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Neighborhoods Cars Signs | |
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Private Symbol/Public Space: The Virgen Of Guadalupe | |
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Two Photos By Diane Arbus | |
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Diners | |
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Maps | |
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Advertisements | |
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"Primitive" Art? | |
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Signs?: Two Murals By Rigo | |
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Texas Postcards | |
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The American Signs On Route 66 Suite | |
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Reading And Writing About Gender | |
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"Marked Women, Unmarked Men" | |
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"Out Of Style Thinking: Female Politicians And Fashion" | |
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"Being A Man" | |
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Student Essay: "Pedro Almodovar and Gender" | |
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"You Would Have Me White" Maxine Kingston, "No Name Woman" | |
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Siobhan O'Connor: "Playing Doctor: The Pro-Life Movement's New Plan For Family Planning" | |
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Student Essay: "Unreal City: Gender And War" | |
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Third Wave Feminism Suite | |
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"Buffy as Third Wave Feminist Icon" | |
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Student Essay: Putting the "Me" | |
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Back in Medical Drama: Grey's Anatomy's | |
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Adventures in McFeminism Student Essay | |
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"La Femme Veronica": Intelligence as Power in Veronica Mars | |
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Student Essay | |
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Classically Different | |
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Takes a New Look at What It Means to Be a Girl | |
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Reading And Writing About Space: Public And Private | |
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"Campuses In Place" | |
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Spatial Segregation And Gender Stratification In The Workplace | |
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"How Suburban Design Is Failing Teenagers" | |
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"Shopping In A Group While Black: A Coach's Story" | |
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Making Space On The Side Of The Road: Towards A Cultural Study Of Roadside Car Crash Memorials" | |
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"Media And The City" | |
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Student Essay: Matt King, "Reading The Nautical Star" | |
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The Mall Suite | |
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"Reading The Shopping Mall City" | |
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"Planned Sprawl' And The Rise Of The Mall" | |
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"The Politics Of No Politics" | |
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"D. C. Panoply-And The First Black Mall" | |
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Reading And Writing About Advertising And Journalism | |
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"Before Jon Stewart: The Growth Of Fake News. Believe It" | |
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"Advertising And People Of Color" | |
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"Weasel Words" | |
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"The America The Media Don't Want You To See" | |
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"Reading Advertising: The Why And How Of Product Meaning" | |
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Student Essay: Brittany Gray, "Hanes Her Way" | |
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Student Essay: Arianne Galino, "Sister Act: A Destructive Form Of Writing" | |
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The Future Of Journalism Suite | |
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"Techno-Optimism Reasons There's a Bright Future for Journalism" | |
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"Rolling the Dice" | |
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"Bloggers vs. Journalists is over" | |
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"Extra! Extra! The future of Newspapers" | |
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"Forum: the Future of Newspapers" | |
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The Iraq War Suite | |
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"Mind Games" | |
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Fairness & Accuracy In Reporting (FAIR): Media Advisory, Iraq and the Media A Critical | |
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Timeline | |
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Live from Baghdad: The press's war | |
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"The press dun good in Iraq. But they could have dun better" | |
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"Red State, Blue State: Hometown News" | |
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"The Blogs of War" | |
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Reading And Writing About Relationships | |
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"Fiction: Happy Endings" | |
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"If Love Were All" | |
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"To Make A Friend, Be A Friend" | |
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"My Mother's Hands" | |
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"Say Everything" | |
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The College Relationship Suite | |
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Student Essay: Emily Littlewood, "Can You Handle The Commitment?: Three Types of College Relationships" | |
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"Boy Friend Between Those Two Words, A Guy Can Get Crushed" | |
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"Off Limits: Should Students Be Allowed To Hook Up With Professors?" | |
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"Case Study: tHarmful Hug" | |
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"When Is It Ok To Invite A Student To Dinner?" | |
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Reading And Writing About Music | |
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"Musical Cheese: The Appropriation Of Seventies Music In Nineties Movies" | |
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Student Essay | |
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"Is Tupac Dead?" | |
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Student Essay | |
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"Right On Target: Revisiting Elvis Costello's My Aim Is True" | |
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Student Essay: "Smells Like Teen Spirit,"By Matt Compton | |
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"Coal Miner's Daughter" | |
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The Authenticity Suite | |
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"All the Memories Money Can Buy" | |
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"Faux Americana: Why I Still Love Bruce Springsteen" | |
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"More Rock, Less Talk: Live Music Turns Off the Voices in Our Heads" | |
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"The Rap Against Rockism" | |
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Reading and Writing about Technology | |
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Credits | |
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Index | |