Cutlip and Center's Effective Public Relations
Edition: 10th 2009
List price: $153.40
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Description: Effective Public Relations, 10/e, presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This ldquo;biblerdquo; of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals.Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the ldquo;bible of public relations,rdquo; the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations.An excellent,essentialdesk reference for those in the practice.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $153.40
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 10/8/2008
Size: 8.00" wide x 10.00" long x 1.00" tall
|Concept, Practitioners, Context, and Origins|
|Introduction to Contemporary Public Relations|
|Practitioners of Public Relations|
|Professionalism and Ethics|
|Theoretical Underpinnings: Adjustment and Adaptation|
|Communication and Public Opinion|
|Internal Relations and Employee Communication|
|External Media and Media Relations|
|Step One: Defining Public Relations Problems|
|Step Two: Planning and Programming|
|Step Three: Taking Action and Communicating|
|Step Four: Evaluating the Program|
|Business and Industry Public Relations|
|Government and Public Affairs|
|Nonprofits, Trade Associations, and Nongovernmental Organizations|