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E-Commerce Business, Technology, Society

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ISBN-10: 0136006450

ISBN-13: 9780136006459

Edition: 4th 2008

Authors: Carol Traver, Kenneth C. Laudon

List price: $178.67
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Description:

This comprehensive, market-leadingnbsp;book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
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Book details

List price: $178.67
Edition: 4th
Copyright year: 2008
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 896
Size: 8.00" wide x 10.25" long x 1.50" tall
Weight: 3.828
Language: English

Introduction to E-commerce
The Revolution is Just Beginning
E-Commerce Business Models and Concepts
Technology Infrastructure for E-commerce
The Internet and World Wide Web: E-Commerce Infrastructure
Building an E-Commerce Web Site
Security and Payment
Business Concepts and Social Issues
E-Commerce Marketing Concepts
E-Commerce Marketing Communications
Ethical, Social, and Political Issues in E-Commerce
E-commerce in Action
Online Retailing and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2B E-Commerce: Supply Chain Management and Collaborative Commerce