Applied Social Psychology
Edition: 2nd 1998
List price: $212.60
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Description: Widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus this book examines many of the ways in which social psychology has been and is being used to solve real-world problems. Introduceseach of the major research methodologies used by social psychologists Survey Research, Experiments, Correlational Research, Quasi-Experimental Studies, and Evaluation Research and details it's use in real-life studies. Explores, in detail,the eight most heavily researched areas of the field : Educational Settings, Diversity Issues, Organizational Settings, Environmental Issues, Health and Health Care, Mass Communication, Consumer Issues, and Legal Issues.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $212.60
Copyright year: 1998
Publisher: Prentice Hall PTR
Publication date: 10/9/1997
Size: 8.00" wide x 9.75" long x 1.00" tall
|Applying Social Psychology - Typical Features, Roles, and Problems|
|Theories in Applied Social Psychology|
|Methods of Obtaining Knowledge|
|Survey Research - The Quality of Life, and Sexuality|
|Experiments - Soliciting Donations|
|Correlational Research - Leadership|
|Quasi-Experimental Studies - Effects of Television|
|Evaluation Research - Drug Prevention Programs|
|Areas of Application|
|Educational Settings - Intergroup Relations and Learning|
|Diversity Issues - Gender and Ethnicity|
|Organizational Settings - Job Satisfaction|
|Environmental Issues - Energy and Resource Conservation|
|Health and Health Care - Smoking|
|Mass Communication - Media Content and Effects|
|Consumer Issues - Advertising|
|Legal Issues - Research on the Legal System|
|Achieving Social Change|
|Activism for Social Change|
|Influencing Public Policy|