Applied Social Psychology

Name: Applied Social Psychology
Price: 7.11 USD
Availability: InStock
ISBN: 9780135338377

ISBN-10: 0135338379

ISBN-13: 9780135338377

Edition: 2nd 1998

Authors: Stuart Oskamp, P. Wesley Schultz

List price: $212.60

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Description:

Widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus this book examines many of the ways in which social psychology has been and is being used to solve real-world problems. Introduceseach of the major research methodologies used by social psychologists Survey Research, Experiments, Correlational Research, Quasi-Experimental Studies, and Evaluation Research and details it's use in real-life studies. Explores, in detail,the eight most heavily researched areas of the field : Educational Settings, Diversity Issues, Organizational Settings, Environmental Issues, Health and Health Care, Mass Communication, Consumer Issues, and Legal Issues.

Book details

List price: $212.60
Edition: 2nd
Copyright year: 1998
Publisher: Prentice Hall PTR
Publication date: 10/9/1997
Binding: Paperback
Pages: 450
Size: 8.00" wide x 9.75" long x 1.00" tall
Weight: 1.936
Language: English




Overview



Applying Social Psychology - Typical Features, Roles, and Problems



Theories in Applied Social Psychology



Methods of Obtaining Knowledge



Survey Research - The Quality of Life, and Sexuality



Experiments - Soliciting Donations



Correlational Research - Leadership



Quasi-Experimental Studies - Effects of Television



Evaluation Research - Drug Prevention Programs



Areas of Application



Educational Settings - Intergroup Relations and Learning



Diversity Issues - Gender and Ethnicity



Organizational Settings - Job Satisfaction



Environmental Issues - Energy and Resource Conservation



Health and Health Care - Smoking



Mass Communication - Media Content and Effects



Consumer Issues - Advertising



Legal Issues - Research on the Legal System



Achieving Social Change



Activism for Social Change



Influencing Public Policy


References


Name Index


Subject Index