Entrepreneurship Owning Your Future

ISBN-10: 0135128447

ISBN-13: 9780135128442

Edition: 11th 2010

Authors: Steve Mariotti

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Book details

List price: $56.99
Edition: 11th
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 6/3/2009
Binding: Paperback
Pages: 608
Size: 8.50" wide x 11.25" long x 1.25" tall
Weight: 3.762
Language: English

What Business Do You Want to Start?
Entrepreneurs Recognize Opportunities
The Business Plan: Roadmap to Business Success
The Daily Perc Sample Business Plan
Creating Business from Opportunity Unit 1
Business Plan Break Down
Who Are Your Customers?
Exploring Your Market
Developing the Right Marketing Mix
Smart Selling and Effective Customer Service Unit 2
Business Plan Break Down
Show Me the Money! Finding, Securing and Managing It
Understanding and Managing Start-Up, Fixed and Variable Costs
Using Financial Statements to Guide a Business
Cash Flows and Taxes
Financing Strategy: Debt, Equity or Both? Unit 3
Business Plan Break Down
Operating a Small Business Effectively
Addressing Legal Issues and Managing Risk
Operating for Success
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