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Business

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ISBN-10: 0135119138

ISBN-13: 9780135119136

Edition: 7th 2011

Authors: Ricky W. Griffin, Ronald J. Ebert, Frederick A. Starke, Melanie D. Lang

List price: $163.90
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Description:

ldquo;Doing the Basics Best.rdquo; Businessis the most successful title in Introduction to Business. Hot topics that students care about are introduced without sacrificing the authoritative level needed for this course. This new edition is up-to-date with issues that shape todayrsquo;s business world and covers all the basic concepts of business through its underlying themes of change, international business, ethics, and social responsibility.
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Book details

List price: $163.90
Edition: 7th
Copyright year: 2011
Publisher: Pearson Education Canada
Publication date: 1/1/2010
Binding: Mixed Media
Pages: 816
Size: 8.50" wide x 11.25" long x 1.25" tall
Weight: 2.992
Language: English

Business, Seventh Canadian Edition
Introducing the Contemporary Business World
Understanding the Canadian Business System
Understanding the Environments of Business
Conducting Business Ethically and Responsibly
Understanding Entrepreneurship, Small Business, and New Venture Creation
Understanding International Business
The Business of Managing
Managing the Business Enterprise
Organizing the Business Enterprise
Managing Human Resources
Understanding Labour-Management Relations
Motivating and Leading Employees
Managing Operations and Information
Producing Goods and Services
Increasing Productivity and Quality
Managing Information Systems and Communication Technology
Understanding Accounting Issues
Managing Marketing
Understanding Marketing Processes and Consumer Behaviour
Developing and Promoting Goods and Services
Pricing and Distributing Goods and Services
Managing Financial Issues
Understanding Money and Banking
Understanding Securities and Investments
Financial Decisions and Risk Management
Appendices
Business Law
Managing Your Personal Finances (content to be placed on MyBusinessLab with reference in the text)
Comprehensive Cases
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