MARKETING IN CLASS ED.>CANADIA

Name: MARKETING IN CLASS ED.>CANADIA
Price: 5.67 USD
Availability: InStock
ISBN: 9780135084069

ISBN-10: 0135084067

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Publisher: PEARSON
Publication date: 3/5/2009



Defining Marketing and the Marketing Process


Marketing: Creating and Capturing Customer Value


Marketing Strategy: Where Marketing Really Begins


Marketing and Society: Social Responsibility and Marketing Ethics


Understanding the Marketplace and Customers


Analyzing the Marketing Environment


Managing Marketing Information


Consumer and Business Buyer Behaviour





Designing a Customer-Driven Marketing Strategy and Marketing Mix Segmentation, Targeting, and Positioning


Product and Brand Strategy


Developing and Marketing New Products


Pricing: A Strategic Marketing Decision


Marketing Channels


Integrated Marketing Communications (IMC)


Direct and Interactive Marketing


Comprehensive Case: Grassroots


Sample Marketing Plan for Grassroots


Marketing Arithmetic


Answers to Practice Test Questions


Notes


Glossary


Index


Bound in Study Card