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MARKETING IN CLASS ED.>CANADIA

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ISBN-10: 0135084067

ISBN-13: 9780135084069

Edition: N/A

Authors: ARMSTRONG

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Book details

Publisher: PEARSON
Publication date: 3/5/2009

Defining Marketing and the Marketing Process
Marketing: Creating and Capturing Customer Value
Marketing Strategy: Where Marketing Really Begins
Marketing and Society: Social Responsibility and Marketing Ethics
Understanding the Marketplace and Customers
Analyzing the Marketing Environment
Managing Marketing Information
Consumer and Business Buyer Behaviour
Designing a Customer-Driven Marketing Strategy and Marketing Mix Segmentation, Targeting, and Positioning
Product and Brand Strategy
Developing and Marketing New Products
Pricing: A Strategic Marketing Decision
Marketing Channels
Integrated Marketing Communications (IMC)
Direct and Interactive Marketing
Comprehensive Case: Grassroots
Sample Marketing Plan for Grassroots
Marketing Arithmetic
Answers to Practice Test Questions
Notes
Glossary
Index
Bound in Study Card