Menu Development, Strategy, and Application
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Description: The Menu: Development, Strategy, and Applicationoffers an indispensable business resource for creative culinarian and hospitality manager students transitioning into careers. This text bridges understanding and action by avoiding a prescriptive approach in favor of recommendations and examples of best practices that bolster the creative process. Contextual exercises throughout each chapter help today’s student actively transform learning into relevant, career-based skill sets. Following a logical sequence, the text addresses American Culinary Federation competencies such asBeverage Management, Business and Math Skills, Food Preparation, Nutrition, Purchasing and Receiving,andSanitation.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $136.95
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 1/3/2012
Size: 8.40" wide x 10.70" long x 0.70" tall
|A Holistic Context for Menu Development|
|Where Food and Beverages are Served|
|How Customers Buy Your Products|
|The Strategic Value of Knowledge|
|Positioning Your Menus for Business Success|
|Conceiving Menus that Respond to Your Market|
|Communicating with Menus|
|Extract from Food and Drug Administration Guidance for Industry: A Labeling Guide for Restaurants and Other Retail Establishments Selling Away-From-Home Foods|