MARKETING A ROADMAP TO SUCCESS

Name: MARKETING A ROADMAP TO SUCCESS
Availability: OutOfStock
ISBN: 9780135066034

ISBN-10: 0135066034

List price: $56.82

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List price: $56.82
Publisher: PEARSON
Publication date: 4/1/2009
Weight: 1.760



Understanding Customers



What do winning organizations do well?



Understanding customer needs



Choosing which customers to serve


Creating Customer Value



Developing a strong marketing plan



Product and brand strategies



Pricing strategies



Channel strategies



Marketing communications strategies


Delivering Customer Value



Marketing planning to sales execution



Building a customer-focused business


Managing Customer Value



Customer attraction, satisfaction, and retention strategies



Building the marketing organization of the future



Arbol Industries Marketing Plan



Were You on the Right Track? Answers to Chapter Challenges


Glossary


Index


Key Takeaways