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MARKETING A ROADMAP TO SUCCESS

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ISBN-10: 0135066034

ISBN-13: 9780135066034

Edition: N/A

Authors: SIRSI

List price: $56.82
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Book details

List price: $56.82
Publisher: PEARSON
Publication date: 4/1/2009
Weight: 1.760

Understanding Customers
What do winning organizations do well?
Understanding customer needs
Choosing which customers to serve
Creating Customer Value
Developing a strong marketing plan
Product and brand strategies
Pricing strategies
Channel strategies
Marketing communications strategies
Delivering Customer Value
Marketing planning to sales execution
Building a customer-focused business
Managing Customer Value
Customer attraction, satisfaction, and retention strategies
Building the marketing organization of the future
Arbol Industries Marketing Plan
Were You on the Right Track? Answers to Chapter Challenges
Glossary
Index
Key Takeaways