Retail Buying Practices and Policies in a Global Economy

Name: Retail Buying Practices and Policies in a Global Economy
Availability: InStock
ISBN: 9780135046609

ISBN-10: 0135046602

ISBN-13: 9780135046609

Edition: 2012

Authors: Susan S. Fiorito, Myron S. Gable

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'Retail Buying Practices and Policies in a Global Economy' details every aspect of a buyer's job and includes step-by-step videos that detail the completion of Excel spreadsheets for assignments and in-depth instruction.

Book details

List price: $60.99
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 2/14/2011
Binding: Paperback
Pages: 432
Size: 8.75" wide x 10.50" long x 0.75" tall
Weight: 2.288
Language: English




Introduction to Retail Buying



Why Consumers Buy



A Basic Understanding of Financial Statements and Ratios



Determination of Markup and Pricing of Merchandise



Essentials of Markdown Management



The Merchandise Budget Planning Process



Assortment Planning



Branding



Selecting, Categorizing & Evaluating Vendor Relationships and Performance



The Legal Environment and Negotiating with Vendors



Advertising and Sales Promotion



Merchandise Resources



Buying in a Global Marketplace



The Basics of Fashion



Technology Trends in the Buying Process