Contemporary Visual Merchandising
Edition: 5th 2011
List price: $77.99
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Description: For courses in visual merchandising and display techniques, fashion promotion, and fashion merchandising.The trusted visual merchandising resource for students and professionals alike, this book introduces every aspect of modern visual merchandising, from point-of-purchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this edition adds a new chapter on visual merchandising to multicultural consumers, and another on green initiatives and environmentally-aware visual design. It contains new examples and artwork from retailers of all sizes, including an expanded 24-page full-color section.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $77.99
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 2/16/2010
Size: 8.25" wide x 11.00" long x 0.75" tall
Jay Diamondis Professor Emeritus at Nassau Community College.
|The Visual Merchandising Concept in a Contemporary Environment|
|Addressing Multicultural Consumer Needs through Visual Merchandising|
|Planning and Developing Visual Presentations|
|Facilities Design: Exteriors, Interiors, and Fixturing|
|Environment Design Direction and Going Green|
|Mannequins and Other Human Forms|
|Materials, Props, and Tools of the Trade|
|Principles of Design|
|Color: Fundamental Concepts and Applications|
|Lighting: Dramatizing the Selling Floor and Display Areas|
|Themes and Setting for Windows and Interiors|
|Energizing the Specialty Boutique|
|Signage: the Tool That Tells A Story|
|Graphics in the Retail Environment|
|Display Windows as Setting for "Consumer Theater"|
|Execution of a Visual Display|
|Creating the Overall Concept: From Conception to Completion|
|Promotion's Other Components: Advertising, Special Events, and Publicity|