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Consumer Behavior

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ISBN-10: 0134734823

ISBN-13: 9780134734828

Edition: 12th 2019

Authors: Leon Schiffman, Joseph Wisenblit

List price: $202.99
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Description:

For undergraduate and graduate courses in consumer behavior.   Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
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Book details

List price: $202.99
Edition: 12th
Copyright year: 2019
Publisher: Pearson Education, Limited
Publication date: 3/11/2018
Binding: Hardcover
Pages: 512
Size: 8.80" wide x 11.15" long x 1.20" tall
Weight: 2.926