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International Business The Challenges of Globalization

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ISBN-10: 0134729226

ISBN-13: 9780134729220

Edition: 9th 2019

Authors: John J. Wild, Kenneth L. Wild

List price: $157.49
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Description:

For courses in international business.   Cultural focus helps students understand key concepts in international business International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest . The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers.The material has been thoroughly updated based on ongoing…    
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Book details

List price: $157.49
Edition: 9th
Copyright year: 2019
Publisher: Pearson Education, Limited
Publication date: 1/5/2018
Binding: Paperback
Pages: 448
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.090
Language: English

John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.