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Advertising & Imc: Principles and Practice

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ISBN-10: 0134480430

ISBN-13: 9780134480435

Edition: 2018

Authors: Sandra Moriarty, Nancy Mitchell, William D. Wells, Charles Wood

List price: $307.60
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Description:

For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice  presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.   And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand…    
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Book details

List price: $307.60
Copyright year: 2018
Publisher: Pearson College Div
Binding: Cloth Text 
Pages: 672
Size: 9.00" wide x 11.00" long x 1.00" tall
Weight: 3.454
Language: English