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Managerial Economics and Strategy:

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ISBN-10: 0134167872

ISBN-13: 9780134167879

Edition: 2016

Authors: Jeffrey M. Perloff, James A. Brander

List price: $277.80
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Description:

Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals. Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions. In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why…    
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Book details

List price: $277.80
Copyright year: 2016
Publisher: Pearson College Div
Binding: Cloth Text 
Pages: 688
Size: 8.25" wide x 10.00" long x 1.25" tall
Weight: 2.992
Language: English