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Description: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab& Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab &Mastering products, you may also need a Course ID, which your instructor will provide.Used books, rentals, and purchases made outside of PearsonIf purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may notbe included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.A Modern Guide to Integrated Marketing Communications"Integrated Advertising, Promotion, and Marketing Communications"speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. Personalize Learning with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0133973115 / 9780133973112 Integrated Advertising, Promotion, and Marketing Communications Plus MyMarketingLab with Pearson eText -- Access Card Package, 7/e This package consists of: 0133866335 / 9780133866339 Integrated Advertising, Promotion, and Marketing Communications, 7e 0133866971 / 9780133866971 MyMarketingLab with Pearson eText -- Standalone Access Card -- for Integrated Advertising, Promotion, and Marketing Communications