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Integrated Advertising, Promotion, and Marketing Communications:

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ISBN-10: 0133866335

ISBN-13: 9780133866339

Edition: 2015

Authors: Kenneth E. Clow, Donald E. Baack

List price: $220.60
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Description:

NOTE: You are purchasing a standalone product; MasteringA&P does not come packaged with this content. If you would like to purchase both the physical text and MasteringA&P search for ISBN-10:  0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10:  0133866335/ISBN-13:  9780133866339 and ISBN-10:  0133866971/ISBN-13:  9780133866971.A Modern Guide to Integrated Marketing CommunicationsIntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social…    
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Book details

List price: $220.60
Copyright year: 2015
Publisher: Pearson College Div
Binding: Paperback
Pages: 504
Size: 10.00" wide x 12.00" long x 1.00" tall
Weight: 2.288
Language: English