Essentials of Entrepreneurship and Small Business Management

Name: Essentials of Entrepreneurship and Small Business Management
Price: 7.6 USD
Availability: InStock
ISBN: 9780133849622

ISBN-10: 0133849627

ISBN-13: 9780133849622

Edition: 8th 2016

Authors: Norman M. Scarborough, Jeffrey R. Cornwall, Thomas Zimmerer

List price: $253.32

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Description:

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive…

Book details

List price: $253.32
Edition: 8th
Copyright year: 2016
Publisher: Pearson Education
Publication date: 12/29/2014
Binding: Paperback
Pages: 720
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 2.794