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Profiting from the Data Economy Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

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ISBN-10: 0133819779

ISBN-13: 9780133819779

Edition: 2015

Authors: David A. Schweidel

List price: $49.99
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Description:

Today, the insights available through "big data" are potentially limitless - ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy , cutting-edge academic researcher, David Schweidel, considers the role that individual consumers, innovators and government will play in shaping tomorrow's data economy. For each group, the author identifies both what can be gained and what is at stake. Writing for decision-makers, strategists, and stakeholders of all kinds, he reveals how today's data explosion will affect consumers' relationships with businesses, and the roles government may play in the process.…    
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Book details

List price: $49.99
Copyright year: 2015
Publisher: Pearson Education
Publication date: 10/20/2014
Binding: Hardcover
Pages: 288
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.122
Language: English