Public Relations: Strategies and Tactics + Mysearchlab With Etext Access Card Package

Name: Public Relations: Strategies and Tactics + Mysearchlab With Etext Access Card Package
Availability: OutOfStock
ISBN: 9780133775785

ISBN-10: 013377578X

ISBN-13: 9780133775785

Edition: 2014

Authors: Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber

List price: $194.27

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Description:

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even…

Book details

List price: $194.27
Copyright year: 2014
Publisher: Pearson College Div
Binding: Paperback
Size: 8.25" wide x 10.00" long x 1.00" tall
Weight: 2.750
Language: English