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Selling Today Partnering to Create Value Plus 2014 Mylab with Pearson EText -- Access Card Package

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ISBN-10: 0133763501

ISBN-13: 9780133763508

Edition: 13th 2015

Authors: Gerald L. Manning, Michael Ahearne, Barry Reece

List price: $290.87
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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. MyMarketingLab for Selling Today is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams--resulting in better performance in the course--and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience--for you and your students. Here's how:Improve Results with MyMarketingLab: MyMarketingtLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.Help Students Apply Concepts: The Reality Selling Today Videos--which feature eleven role-play scenarios--allow students to assume the role of a salesperson in selling scenarios that are relevant in today's competitive environment.Encourage Critical Thinking: Participation in an exciting business entitled Gra Issues provides students with an introduction to a range of real-life ethical dilemmas, and it stimulates in-depth thinking about the ethical consequences of their decisions and actions.This package contains:0133543382 / 9780133543384: Selling Today: Partnering to Create Value, 13e0133766608 / 9780133766608: NEW MyMarketingLab with Pearson eText Standalone Access Card for Selling Today: Partnering to Create Value, 13e
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Book details

List price: $290.87
Edition: 13th
Copyright year: 2015
Publisher: Pearson Education
Publication date: 4/15/2014
Binding: Mixed Media
Pages: 544
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 2.992